OMAHA, Nebraska (August 13, 2024) – Scoular and SEADLING have formed an exclusive agreement to offer North American pet food manufacturers a first-of-its-kind ingredient to improve pet health: fermented dried seaweed powder.
U.S.-based Scoular is a leading domestic supplier of pet food ingredients. SEADLING is a Borneo-based company that produces the powder using proprietary technology.
Seaweed, often praised as nature’s superfood, is an emerging pet food ingredient because of its health benefits. Nearly 70 percent of pet food purchasers are interested in treats or toppers that promise functional health benefits, according to Mintel’s US Pet Food Marketing Report.
Dr. Birdie Scott Padam, Head of Product for SEADLING, said the seaweed powder offers many benefits, including:
“Pet parents increasingly are seeking pet food that boosts pet health and vitality,” said Evan Ibach, Senior Merchant for Scoular Pet. “SEADLING and Scoular are excited to bring this on-trend ingredient to North American manufacturers.”
In addition to wanting health benefits for their pets, consumers seek ingredients that benefit the environment. In fact, 70 percent of consumers say sustainability is now more important when selecting products than it was two years ago, according to NIQ’s Green Divide Report.
SEADLING prioritizes sustainability practices, said company founder and CEO Simon Davis. The company, for example, practices cultivation through farming, not wild harvesting, which creates a consistent product and helps to maintain its natural environment with little negative impact on other species.
“Sustainability is the heart of our business,” said Davis. “Our mission to elevate seaweed as a sustainable source of next-generation ingredients is inspired by the vision of a vibrant and healthy ocean supporting life on land.”
For more information: Scoular Pet Food at (800) 875-8905, petfood@scoular.com, or visit Scoular.com/pet.
About Scoular
Scoular is an employee-owned, $7.8B agribusiness company leading the way since 1892. We buy, sell, store, handle and process grain and ingredients by leveraging our global networks and expertise in international trade and transportation. Employing 1,400 people in more than 100 offices and facilities in North America and Asia, we provide safe and reliable solutions to farmers, grain processors, renewable energy producers and manufacturers of animal feed, aquafeed and pet food as well as food, beverages and supplements. Scoular, headquartered in Omaha, Nebraska, ranks 49th on the Forbes list of America’s largest private companies.
About SEADLING
SEADLING is an industry-leading seaweed biotech company dedicated to unlocking the full potential of seaweed through innovation and technology. Established in 2018 on the tropical island of Borneo, we specialize in producing high-quality seaweed-based ingredients for various sectors. Our vision is to maximize seaweed’s potential through large-scale seaweed farming driven by cutting-edge science and close collaboration with local communities.
